Bird & Wild coffee wins sustainability award

A COFFEE company, founded in Parkstone, Dorset, in 2006, has won an award for its partnership with the Royal Society for the Protection of Birds. Bird & Wild was awarded the Blue Patch’s Global Impact Award for British businesses that work with international communities, creating ethical partnerships with good supply chain management.

Guy Wilmot, chief executive of Bird & Wild Coffee, said: “Coffee is the second most traded commodity in the world and most of us drink it every day, but without thinking of the consequences. The Sustainable Business Awards are a big deal for us as its broadens out platform to communicate about why organic, shade-grown and bird friendly certification are so crucial about protecting coffee origin ecosystems and, at the same time, helping protect nature at home in the UK through our partnership with the RSPB.”

Rebecca Porter, the RSPB’s product and licensing manager, says: “Guy is passionate about his bird-friendly coffee, as are we! It is shade-grown which means it grows more slowly, requires less water and/ or the need to use any invasive fertilizers or pesticides. This in turn supports greater biodiversity and ensures that the forest in which it’s grown sustains a healthy ecosystem… it also tastes great!”

The Smithsonian Migratory Bird Centre in the United States has developed the only 100% Organic and Shade Grown coffee certification in the world called Bird Friendly Certification. No other coffee guarantees that every bean is produced organically ensuring tropical ‘agroforests’ are preserved and migratory birds find a healthy haven when travelling from northern climes to farms producing beans throughout Central America.

Pictured: Shade-grown coffee growing in South America; a pack of Bird & Wild’s medium seasonal ground coffee.