SUPERMARKET giant Tesco and tourism and designation organisation Visit Somerset joined forces at the store’s Shepton Mallet superstore to launch a six-week “Buy Somerset” campaign to celebrate and promote the county’s food and drink producers this sum
There was also an opportunity for shoppers to meet Somerset and Exmoor food producers, including Newton House Gin, Butcombe Beer and Grown Up Marshmallows at an afternoon event at Sheppy’s Cider at Bradford-on-Tone, Taunton.
The campaign, which will showcase some leading Somerset food and drinks brands, will run is Tesco’s Somerset stores with a range of promotional offers supported by Tesco and local suppliers. Shoppers will also get the chance to meet local Somerset food and drink producers in stores, sample their products and learn more about the knowledge and care that goes into making the food and drink they produce.
The initiative has been led by Visit Somerset and Somerset food brand Miles Tea & Coffee.
John Turner, chief executive of Visit Somerset, said: “The Somerset food offering has grown exponentially over the last few years with Somerset names such as Thatcher’s Cider; Exmoor Ales; Miles Tea & Coffee; Coastal & Cave Aged Cheese, Newton House Gin and Sheppy’s fast becoming recognized national brands.”
Tesco West of England communications manager Rhodri Evans said: “We hope that the campaign will highlight to shoppers the range and quality of food from Somerset and encourage people to put some of those great products in their basket or trolley this summer.”