CHILD Okeford-based Goldhill Organics has become the first online delivery company in the country to offer customers information about the provenance of the meat in their meat boxes.
The information about the provenance and sustainability of their meat is provided through an innovative food traceability software application.
Goldhill and its supplier Blackmore Vale Butchery are the first meat retailer and independent butcher in the UK to use the Followthisfood traceability software. Online shoppers who want to know the exact provenance of their food can trace their meat from field to fork by going online or using their smartphone to scan the Followthisfood label on the individual pack of meat. This shows where the meat comes from, when it was produced, who produced it and how it was processed along the way.
Goldhill has introduced this meat traceability software across its whole grass-fed meat and meat box range as part of its commitment to providing high-quality, local produce in a completely transparent way.
The app also allows Goldhill’s customers to discover more about the small local farms and independent butcher that work closely together to provide top-quality grass-fed meat. The software application has been developed by Agrantec, a Bristol-based food supply chain management systems specialist, in association with Blackmore Vale Butchery.
Followthisfood also provides information about individual breeds and their characteristics, and relevant and topical articles about animal husbandry, food production and farming, connecting the consumer more meaningfully with high quality food production techniques than other ‘passive’ food traceability tools.
Nick Somper, co-founder of Goldhill Organics says: “Providing high-quality, local produce from small producers in a highly transparent way is the very essence of what Goldhill does.
“We have all read about misleading labelling and the use of fictional farm brands so Followthisfood provides our customers with the trust and confidence that the food they are buying is exactly what it claims to be.”
For more information visit www.goldhillorganics.co.uk