DORSET Moon, a beautiful and moving celebration of the 50th anniversary of the moon landing, has won a gold award in the new Bournemouth, Poole and Christchurch Destination Awards.
The award is for any event, festival, exhibition or performance that has drawn visitors to the area and enriched the cultural diversity of the area.
Over three summer weekends, at St Peter’s Church, Bournemouth; Sherborne Abbey and Nothe Fort in Weymouth, more than 41,000 people came to see Luke Jerram’s monumental Museum of the Moon, a seven metre diameter spherical sculpture of the moon, featuring a detailed NASA image of the lunar surface. There was also a full programme of lunar-inspired events, including a silent disco under the moonlight, and seven brand-new artworks were created for the event.
The events boosted both tourism and business. Local businesses were given free resources to help create their own moon-related packages and offers. A survey of Sherborne businesses showed that 60 per cent said they were busier and profit had increased on the weekend of Dorset Moon compared to a normal July weekend. All the businesses said arts festivals were vital for bringing in new visitors from outside of the county to a town.
Dorset Moon was commissioned by the Arts Development Company and produced by the Dorset Festivals Consortium, made up of Dorset’s three popular arts festivals, Inside Out Dorset (produced by Activate Performing Arts), b-side and Bournemouth Arts by the Sea.
Pictured: Dorset Moon at Sherborne Abbey.