THE Love British Food campaign, founded by Dorset-born Alexia Robinson, is working with the National Federation of Young Farmers’ Clubs to promote British food to consumers in the build-up to British Food Fortnight which this year runs from 22nd September to 7th October.
Alexia says: “We are so lucky as an industry to have the most incredible network of inspirational young farmers, so many of whom are natural leaders with a strong voice in their communities and on social media, and who are the very best advocates for British food.”
James Hutchinson, chairman of NFYFC, says: “British Food Fortnight is a great platform to remind consumers of the high standard of British farming and to appreciate the great taste of home produced foods. Working together, our Young Farmers’ Clubs have a powerful and influential voice nationally and I urge members to do what they can to support this campaign.”
Earlier this year Love British Food worked with 14 young farmers in a #BritishFoodisGreat social media campaign in the build-up to Easter. Now the NFYFC is asking members across the UK to get involved in phase two of the campaign which includes a challenge to young farmers to do ONE thing during British Food Fortnight to promote British food. This could be as simple as posting a tweet or displaying a #BritishFoodisGreat foam sign or banner at farm gate; or, for the more ambitious, visiting their local school to give a talk; or helping a local establishment, such as their local pub, set up a new British supply chain.
Josh Dowbiggin, Love British Food’s farming ambassador and a member of Co-op’s Young Farming Pioneers, says: “I am incredibly passionate about British food and farming, so am really looking forward to working with NFYFC and encouraging other young farmers to get involved with the campaign.”
Young farmers can request a #BritishFoodisGreat sign and get further information from visiting www.lovebritishfood.co.uk